Our Story
As coaches ourselves, we know the struggle: you want to practice your skills, but finding the right practice partner is tough. Friends and family can be generous with their time, but they sometimes struggle to give you the specific scenarios you need—whether that's a resistant client in your niche, a high-stakes sales call, or someone navigating deep ambivalence.
We created CoachPractice because we needed it ourselves. We wanted a space where coaches could practice authentically, experiment safely, and grow without the pressure of "getting it right" in front of a real client.
Our collaboration started when we began building a voice AI health coach together. As we refined the technology, we had a lightbulb moment: if we could create an AI that coaches people, we could flip the script and create AI clients that help coaches practice.
That's how CoachPractice was born—leveraging cutting-edge voice AI to give coaches what we always wished we had: unlimited, judgment-free practice with clients who feel real.
Meet the Team
Michelle Johnson Jerome
Co-Founder, Coaching Lead
Michelle is a National Board-Certified Health & Wellness Coach (NBHWC) who specializes in helping people overcome perfectionism and build realistic, sustainable habits that align with their values.
She's a Precision Nutrition Master Health Coach (PN L1, PN L2), National Academy of Sports Medicine Certified Personal Trainer, and has been teaching yoga since 2008. With 17+ years coaching adults—particularly midlife women navigating sustainable habit change—Michelle brings deep expertise in motivational interviewing and behavior-change education.
She also has a background in marketing and communications. Outside of coaching, she's a mother of four who designs CoachPractice's coaching methodology, user experience, and content strategy.
Jeff Lindbom
Co-Founder, Technical Lead
Jeff is a former U.S. Naval Aviator and helicopter test pilot turned health and movement coach. He earned his B.S. in Aeronautical Engineering from the U.S. Naval Academy and M.S. in Engineering Science in Aerospace Engineering from the Naval Postgraduate School. He served the U.S. Navy for over 13 years.
Jeff's coaching focuses on movement and resilience, helping people build confidence and strength after setbacks. His certifications include Precision Nutrition Master Health Coach (PN L1 Nutrition, PN L1 Sleep, Stress & Recovery, PN L2), National Academy of Sports Medicine Certified Personal Trainer and Corrective Exercise Specialist, and he's currently working towards his board certification in health and wellness coaching.
Jeff leads CoachPractice's product development, AI architecture, voice integration, and safety systems.